Vice president of the student council of Shuchiin Academy, member of the Shinomiya Zaibatsu, and the daughter of the Shinomiya group, Kaguya Shinomiya is a multi-talented genius who can do anything if she sets her mind to it. Due to the way she was raised in the Shinomiya Family, she instinctively looks down on other people and thinks of ways to use them for her own benefit. Kaguya rarely interacted with other people before she joined the student council, but that has begun to change. She is an incredibly sheltered girl, resulting in her lacking in several pieces of what might be considered common sense. She still does not understand love very well, and her main objective is to make Miyuki Shirogane fall in love with and confess to her.

Homura is a magical girl who first appears in an apocalyptic nightmare of Madoka's. She transfers into her school the day after the dream. She is a beautiful, mysterious individual that performs exceptionally well in academics and athletics. This makes her instantly popular even though she is cold to others. She seems to know Madoka well and wishes to prevent her from becoming a magical girl. She attacks Kyubey in the first episode, only to be stopped by Mami. REBELLION SPOILER